contractor Archives - En Avant Marketing and Concierge Services

Rolling with the tide: Marketing trends and importance in 2020

We are sure that this is not going to be the first article that you have read so far this year which begins by stating the obvious, 2020 has been the most disruptive year since peacetime and has brought a whirlwind of change for businesses and individuals alike.

In our last article, we discussed how these changes have impacted businesses from a financial perspective, with many having to make redundancies or budget cuts, or even worse, have had to close the doors altogether, not having managed to weather the storm. With the environment around us ever changing, both from political, health and business standpoints, as well as quite literally from an environmental perspective, some may have thought that a business’s reaction to this change would be to ‘go slow and steady the ship’ but, in many cases, this is far from what has resulted in 2020.

Due to the increasingly digital world in which we live, Covid-19 did not offer businesses or individuals the chance to ‘go slow and steady the ship’, but in many cases did quite the opposite and provided a huge amount of pressure and very little time to adapt to the digital space, as this was the only option. As the world moved online in what seemed like a heartbeat, whether to work virtually or to partake in social gatherings, hobbies, purchase assets or continue education at any level, it barely allowed people the opportunity to ‘take a breath’.

From a marketing perspective, there were a few dramatic shifts, the most important being the widened audience that was suddenly available to market through digital channels. Many generations whom were not well versed in technology previously were suddenly figuring out how to ‘Zoom’ their families and friends, shopping online and were forced to take a giant leap forward in terms of integrating these platforms into their daily lives if they were to continue to be connected to the outside world.

In addition, it wasn’t only the demographic that shifted, but the sheer volume of customers that were suddenly online daily for a myriad of reasons. There is little additional explanation required as to how important digital marketing has become.

The only way brands have been able to capture the attention of their prospects this year, with meetings and events cancelled in many cases for almost an entire year, is by creating a strong digital presence so that their target customers are well informed. Through a strong digital presence, aligned to a strategy, purpose and values, businesses can connect, inform and create an affiliation with their customers. Whether announcing a new product, organising a virtual or physical event or launching an online campaign, reaching your target audience through digital means is much easier and, depending on the numbers that you want to reach, is much cheaper than offline means.

A brand is as good as their target audience recognising it. If you are not making enough buzz in the market then you are working in vain away from what is sure to continue to be a vital aspect of business success. Whether your goal in increasing marketing efforts in 2020 is to gain new leads, conversions or downloads, sell a product, smarten up your brand or get support in managing your daily affairs in a virtual manner, this is something that En Avant can help you with.

Let’s roll with the tide and move forward together, no one wants to be left behind as we enter what is sure to be a thriving 2021.

Why outsourcing, why us?

The number of businesses and individuals that are outsourcing some of their essential and non-essential functions to third-party companies are rising globally, to save on costs and streamline efficiencies and also save what is considered to be one of the most important assets of all, time.

Even prior to Covid-19, outsourcing marketing and other functions such as project management were considered to be a common approach, with outsourcing areas such as operational elements becoming increasingly prevalent in recent times for many start-ups and larger firms. However, this year’s pandemic has offered times of uncertainty and hardship for many and has pushed people to cut back on costs to ‘steady the ship’. This means that marketing (and other teams) budgets and teams have been either cut back or cut all together, meaning that the only way to continue moving forward with existing efforts is either to add additional workload to existing staff or diversify and outsource business functions to cost-effective third party contractors.

In this ever-changing world, we have witnessed that individuals and businesses are not only busier than ever but are pushing themselves hard to keep up with the likes of increasing digital trends in order to compete during the pandemic. There have been few businesses that have cut back efforts and instead have faced additional workload to continue to drive performance, which is both unsustainable and inefficient. These circumstances, teamed with the inability or unwillingness to commit to long-term staffing and budget requirements, is where outsourcing comes into its own.

Earlier this year, Capital Counselor, produced the following intriguing top outsourcing statistics:

In 2019, the worldwide outsourcing market was worth $92.5 billion.
The top reason for outsourcing (59%) is to save money and cut costs.
Around 300,000 jobs are outsourced by the US annually.

Around 37% of small businesses use outsourcing to handle at least one of their business processes.

With demands for outsourced marketing services increasing but the above mentioned challenges not seemingly budging any time soon, En Avant’s overall purpose is to act as an extension of you or your existing team(s) or to act independently on your behalf, providing several advantages for your business, which include:

Saving time. Our time is Your time.
Saving on costs and effectiveness.
Costing you less to deliver a better return on investment (ROI).
Giving you access to a broader pool of expertise.
Enable you to set a scope of work and budget, moving forward in a way that you are comfortable and confident with.

Additionally, there are several reasons outsourced marketing can be beneficial for businesses. Examples include:

You don’t have the expertise in-house.
You already have too much to do without taking on marketing or concierge activities.
You want to reduce spend on larger marketing firms or avoid hiring in-house.
You want to better position your business to achieve higher results and returns.

All businesses have different requirements and En Avant offers a private and personal approach, providing bespoke marketing and concierge services, ‘filling in the gaps’ in a way that businesses and individuals can trust and can tailor marketing packages to fit almost any budget.

For us, we owe a lot to the individuals and experiences that have shaped us throughout our lives and careers and believe that strong values and ethics, along with trust and dependability, are the key to success in our line of work. We take pride in everything that we do, from our strong relationships with clients and partners, through to delivering the final product and treating every opportunity as a new experience in which to immerse ourselves.

Rolling with the tide: Marketing trends and importance in 2020

Why outsourcing, why us?

Let’s push things forward. Together.

© Copyright En Avant 2020. En Avant Limited is Registered in England and Wales at 55 Century Court, Woking, GU21 6DR No 12952545.